Steffan interviewed for livediversified.com

There is a cool and humbling story tied to this video. Angelos reached out to me via e-mail as he had read a few of my articles on forbes.com and grew to appreciate my writing. He wrote this very nice and polite e-mail asking me for five minutes of my time for a video interview.

I reached back to him and asked him why me and he shared what he enjoyed about my articles and how they inspired him. So I offered him an hour of my time to chat as long as it could be in a time window that fit my schedule. A few days later, we met on Skype and had this fun discussion.

We still keep in touch every once in a while. Angelos is really cool!

Here is a link to the page of our conversation of his website.

Highlights (from his web page)

Steffan insists on learning by doing. Don’t focus on success or failure but take action, experiment and aim to learn something out of the experiment.

17:35 I don’t charge consulting commissions when I refer people to a job. It’s business. If they I helped them, they are more likely to help me when I am in need. You have to give to get.

30:40 Bring the people to the feeling space. How does the progress feel?

32:15 Awesome Stuff Here: On marketing yourself and how to get noticed: Deliver value first and the money will come later. First, get to know your customers to see what you can offer to them. If you want to sell them something, you have to meet their needs. To see what their needs are, you have to get to know them. Maybe a free workshop at the beginning? Give them the opportunity to introduce themselves and their needs to you first!

36:59 Question: Is it OK to give stuff for free? People don’t value free stuff. Steffan says giving away stuff always creates business. When you give away stuff though, you have to be prepared that you may not be given anything back. Do something because it’s part of you.

43:00 Create content that’s reusable. Create content that you can chop up and use it in a different form or source. Do you have a long talk on YouTube? Take that long video and create a new one with the highlights.